- Betting data provider Sportradar has announced a multi-year data deal with the Turkish Basketball Federation (TBF).
- The TBF will receive advanced analytics, while Sportradar will gain access to betting video and data content.
- The Turkish Basketball Federation dates back to 1959 and is the sanctioning body for professional leagues and cup competitions in the country.
More news from the sports betting data segment as Sportradar has announced a partnership with the Turkish Basketball Federation (TBF). The multi-year arrangement will use Sportradar technology to deliver advanced data and analytics to the TBF. In return, Sportradar will gain access and distribution rights to video and data content from the TBF. This data will be distributed to sportsbooks worldwide.
Here’s the parameters of the partnership:
Sportradar will deploy its comprehensive suite of best-in-class solutions; including data collection, integrity services through the Universal Fraud Detection System, and the installation of the Synergy Automated Camera System, featuring motion-based AI video capture technology, across several TBF leagues in 27 venues around the country. As part of the agreement, Sportradar will distribute betting video content and data both domestically and internationally.
This partnership encompasses the first-tier Turkish Basketball Super League (BSL), second-tier Turkish Basketball First League (TBL) and all cup competitions, including the Presidential Cup. Sportradar will have international rights to all BSL and TBL games and cup competitions starting this season (2022-23) and will have the domestic rights beginning in the 2024-25 season.
Jan Pommer, Head of Sport Content and Partnerships, EMEA for Sportradar, is excited to announce the company’s first deal with a basketball organization in Turkey:
“We are delighted to partner with the TBF to deliver advanced data, analytics and technology solutions to further grow the sport of basketball in Turkey and drive new commercial opportunities by introducing Turkish basketball to a broader and more international audience.”
Hidayet Türkoğlu, President of Turkish Basketball Federation, is mindful of the importance of technology in modern day sports:
“Today, it’s quite important and necessary to take advantage of technology in sports. By signing this agreement with Sportradar, we will have the opportunity to follow the developmental process of our teams and players by using the features of cutting-edge technology. We believe that our partnership with Sportradar will have a great impact on Turkish basketball. This agreement will move Turkish basketball one step forward in accordance with Turkish Basketball Federation’s aims and vision. I would like to thank everyone who contributed to signing our agreement with Sportradar.”
Sportradar’s primary focus is betting data. Their website indicates that they serve ‘more than 1,700 sports federations, media outlets betting operators and consumer platforms across 120 countries. They provide services for sportsbooks such as live play by play and streaming video, as well as integrity services.
