- The International Tennis Federation (ITF) has officially designated Stake as a betting partner for both the Davis Cup and Billie Jean King Cup.
- Stake is a crypto based sportsbook that has dramatically raised the profile of its brand in the past year.
- The partnership between the ITF and Stake was ‘facilitated’ by Sportradar.
The International Tennis Federation (ITF) has officially designated Stake as a betting partner for both the Davis Cup and Billie Jean King Cup, enhancing its portfolio of sponsors for these prestigious tennis competitions.
Stake aligns itself with a growing list of Davis Cup supporters, including industry names like Dunlop, Joma, Quironsalud, and Socios, all backing the top-tier men’s team tournament. Additionally, Stake’s support extends to the Billie Jean King Cup, joining forces with title sponsor Gainbridge, along with global partners such as Microsoft, Magellan, and fashion brand Tory Burch, to champion the premier women’s tennis event, previously known as the Fed Cup.
David Haggerty, ITF president, expressed enthusiasm about these collaborations:
“We are excited to announce these partnerships as we look to build on the success of the Davis Cup and Billie Jean King Cup by Gainbridge in 2023. We thank our partners for their continued support, and we look forward to working with Stake, whose track record across a range of major international events speaks for itself. Protecting tennis integrity is at the centre of all we do and we are pleased to partner with Stake – an organisation with a portfolio of high-profile clients, a stated commitment to responsible business practices and significant reach among global sports fans – having conducted rigorous due diligence in line with ITF rules for betting sponsorship, which were developed in consultation with the International Tennis Integrity Agency.”
Akhil Sarin, Stake’s Chief Marketing Officer, shared his excitement about the partnership:
“We are delighted and extremely proud to become the official betting partner of the Davis Cup and Billie Jean King Cup. Tennis is a universally popular sport, and these competitions are two of the most passionately followed across the globe. We look forward to some exciting initiatives spread across the tennis calendar and working with the ITF to promote the sport to our worldwide audience.”
The collaboration between ITF and Stake was facilitated by Sportradar, the ITF’s data partner. Stake’s sponsorship endeavors also include partnerships with Formula 1 (Stake F1 Team), the Premier League (Everton), and the UFC, showcasing its extensive involvement in global sports sponsorships.
