- BetMGM is now the naming sponsor of the NASCAR Xfinity Race at Charlotte Motor Speedway.
- The newly dubbed BetMGM 300 will be run on Saturday, May 25 2024.
- BetMGM previously partnered with the Charlotte Motor Speedway for North Carolina market access.
BetMGM has stepped into the spotlight as the new naming rights sponsor for a NASCAR Xfinity Series race at the renowned Charlotte Motor Speedway in North Carolina, marking a significant partnership in the world of sports and entertainment. The race, now titled the BetMGM 300, is set to bring together emerging NASCAR Xfinity Series talents for a riveting 300-mile competition at what’s affectionately known as America’s Home for Racing, on the 25th of May, a Saturday that promises excitement and high-speed action.
This collaboration not only highlights BetMGM’s commitment to enhancing the fan experience but also showcases its dedication to engaging with the NASCAR community in meaningful ways. As part of the sponsorship, BetMGM will enjoy prominent signage, hospitality perks, and display activations in an area aptly named the BetMGM Speed Street. This zone offers fans a unique opportunity to get acquainted with and download the BetMGM sports betting app, which officially went live in North Carolina just this Monday.
BetMGM Speed Street is not merely about introducing fans to sports betting; it’s set to be a hub of entertainment, spanning three full days during NASCAR’s exhilarating tripleheader weekend at the iconic 1.5-mile Charlotte Motor Speedway. This initiative reflects a shared enthusiasm for enhancing the fan experience and embracing the evolving landscape of sports entertainment in North Carolina.
Greg Walter, Executive Vice President and General Manager of Charlotte Motor Speedway, expressed excitement about the partnership, emphasizing the value BetMGM brings to the NASCAR audience and the unique engagement opportunities it presents for fans attending the race weekend. Walter highlighted the importance of partnering with a brand that actively enhances the event atmosphere and contributes positively to the fan experience.
The introduction of BetMGM’s mobile sportsbook in North Carolina, facilitated through a market access partnership with Charlotte Motor Speedway, underscores the timing and significance of this collaboration. Matt Prevost, Chief Revenue Officer at BetMGM, noted the importance of this partnership for brand growth in North Carolina, especially during the Memorial Day Weekend celebrations at Charlotte Motor Speedway. Prevost’s comments reflect BetMGM’s strategy to introduce sports betting to new audiences and enrich the overall event experience through immersive and engaging activities.
This partnership between BetMGM and Charlotte Motor Speedway represents a convergence of sports, entertainment, and digital engagement, set against the backdrop of one of NASCAR’s most anticipated race weekends. As both entities look forward to this collaboration, the BetMGM 300 race and Speed Street activations are poised to create unforgettable experiences for fans, marking a new era in sports entertainment in North Carolina.
