- bet365 has partnered with Stronach Group’s 1/ST Technology for advanced deposit wagering (ADW) services.
- The partnership will allow players to wager on horse racing via web and mobile platforms in all US jurisdictions where ADW is legal.
- 1/ST BET is the ‘official betting app’ of several major racetracks and events including Santa Anita Park, Gulfstream Park, and the Preakness Stakes.
In a strategic move poised to reshape the landscape of horse race betting in the United States, bet365 has inked a partnership with Stronach Group’s 1/ST Technology. This collaboration is set to introduce a new Advance Deposit Wagering (ADW) service, significantly broadening the scope for bettors across the country. The service, leveraging 1/ST Technology’s advanced betting platforms, will enable enthusiasts to place wagers on horse races via web and mobile app channels, in all U.S. jurisdictions where ADW is authorized.
This alliance not only enhances bet365’s offering in the competitive U.S. betting market but also grants the company access to 1/ST’s comprehensive horse racing ecosystem. This includes acclaimed brands such as 1/ST BET, Xpressbet, Monarch Content Management, and AmTote International, enriching bet365’s portfolio with a wide array of horse racing content and betting options.
Keith Johnson, Chief Revenue Officer at 1/ST Technology, heralded the partnership as a pivotal opportunity to align with one of the sports betting industry’s leading names. “This is a tremendous opportunity to partner with one of the premier brands in sports betting and for 1/ST BET to showcase its best-in-class pari-mutuel horse racing wagering experience to bet365’s customers,” Johnson remarked. His statement underscores the mutual benefits of this collaboration, promising an enhanced wagering experience that leverages 1/ST’s technological prowess and bet365’s broad customer base.
1/ST BET, renowned as the official betting app of several prestigious racetracks and events, including Santa Anita Park, Gulfstream Park, and the legendary Preakness Stakes, amongst others, stands to significantly bolster bet365’s horse racing offerings. This partnership not only signifies bet365’s foray into a niche betting market within the U.S. but also its commitment to providing an innovative and comprehensive customer experience.
A spokesperson for bet365 expressed excitement over the partnership, noting it as a landmark moment for the company’s expansion in the U.S. “We’re delighted to partner with 1/ST Technology in a milestone announcement for bet365. The partnership marks a significant advancement in our US expansion, showcasing our commitment to innovation and customer experience.”
As this partnership unfolds, it is expected to catalyze growth and innovation within the ADW sector, offering bettors unparalleled access to horse racing betting across a multitude of platforms. This strategic alliance marks a promising development for the future of horse race betting in the U.S., with both bet365 and 1/ST Technology at the forefront of this exciting venture.
