- Slots manufacturer Games Global has announced a partnership with the UFC.
- The deal will see UFC slots titles hit casino floors worldwide.
- The first title: UFC Gold Blitz Extreme will launch on July 23.
Gaming provider Games Global has announced an exclusive content deal with the Ultimate Fighting Championship (UFC) to produce UFC-themed slot titles over the next three years. This collaboration, first revealed last month, aims to merge the worlds of gaming and mixed martial arts to attract new players and fans.
Under this agreement, Games Global will develop and distribute a series of UFC-themed slot games, with the first title, UFC Gold Blitz Extreme, set to release internationally on July 23. This initial slot game has been developed by Games Global’s Fortune Factory Studios, known for their work on popular titles like Blazing Bison Gold Blitz and Jurassic World Raptor Riches.
Both companies are optimistic about the partnership, believing they share a similar target audience. By leveraging UFC’s extensive fan base and Games Global’s innovative gaming technology, the collaboration aims to engage both gaming enthusiasts and UFC fans. To support the launch, UFC will promote the games through its global marketing ecosystem, ensuring wide visibility and reach.
Andy Booth, Chief Product Officer at Games Global, expressed enthusiasm about the partnership:
“Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”
The collaboration is set to boost the appeal of both brands. For Games Global, aligning with a globally recognized sports entity like UFC represents a significant step in expanding their market presence. Meanwhile, UFC stands to benefit from increased engagement from the gaming community, potentially broadening its fan base.
Tracey Bleczinski, UFC Senior Vice President of Licensing, added:
“We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”
This partnership is expected to deliver multiple UFC-themed slot titles over the next three years, each aiming to capture the excitement and intensity of UFC fights. By combining the thrill of UFC events with the engaging nature of slot gaming, both companies hope to create a unique entertainment experience that resonates with a wide audience.
The exclusive content deal between Games Global and UFC marks a strategic move to blend gaming with the dynamic world of mixed martial arts. With the first game, UFC Gold Blitz Extreme, set to launch on July 23, fans and players alike can look forward to an exciting new way to engage with UFC content.
For more information on the upcoming releases and partnership details, visit Games Global and UFC.
