- English Premier League side AFC Bournemouth has announced a shirt sponsorship deal with bj88.
- bj88 is an Asia facing sports betting operator.
- Previously, Dafabet served as the team’s shirt sponsor.
AFC Bournemouth has announced a record-breaking shirt sponsorship deal with Asia-facing sports betting operator bj88. The operator will replace Dafabet as the Cherries’ shirt sponsor and principal partner for the next two seasons, coinciding with the launch of its bj-88.co.uk betting and gaming site in the United Kingdom.
Rob Mitchell, AFC Bournemouth’s Commercial Director, expressed enthusiasm about the new partnership:
“The club is excited to be partnering with bj88 in what is a record-breaking deal,” said Mitchell. “Their investment will have huge significance in helping us compete in the Premier League both on and off the pitch.”
A spokesperson for bj88 echoed this sentiment, highlighting the mutual benefits of the partnership:
“We are truly excited and honoured to agree to this important and mutually beneficial partnership with such a historic and globally respected footballing brand as AFC Bournemouth. We have been very impressed throughout with the club’s determination and ambition, and we look forward to working with the club in supporting them with some exciting innovations moving forward.”
The sponsorship deal is a significant boost for AFC Bournemouth, particularly following a record-breaking season where Andoni Iraola’s team finished with 48 points in the Premier League. This partnership is expected to enhance the club’s competitiveness and visibility both domestically and internationally.
The new Premier League season kicks off on Saturday, August 17, with fans eagerly anticipating the team’s performance under the new sponsorship banner.
bj88 is not new to sports sponsorships. The operator is also an official betting partner of Italy’s Bologna FC in Serie A and serves as the shirt sponsor for Twenty20 cricket teams Sunrisers Eastern Cape in South Africa and the Quetta Gladiators in the Pakistan Super League. This latest partnership with AFC Bournemouth further strengthens bj88’s presence in the sports betting and gaming industry.
The record sponsorship deal between AFC Bournemouth and bj88 marks a significant milestone for both parties. It underscores bj88’s commitment to expanding its brand and influence in the sports betting market, while providing AFC Bournemouth with vital support to enhance its Premier League campaign. The collaboration promises exciting innovations and increased engagement for fans and stakeholders alike.
