- Betway has been announced as the ‘Official Global Betting Partner’ of English Premier League side Manchester City.
- Betway has similar partnership deals with other major English Premier League soccer teams.
- The company recently joined a growing list of sportsbooks bailing on the dysfunctional United States betting market.
Super Group’s Betway brand has been announced as the official global betting partner of English Premier League champions Manchester City. This multi-year agreement adds Manchester City to Betway’s extensive sports sponsorship portfolio, which includes other Premier League clubs such as West Ham United, Arsenal, and Brighton & Hove Albion.
To commemorate the new partnership, executives from Super Group and Manchester City participated in the iconic bell-ringing ceremony at the New York Stock Exchange on Friday.
“We are absolutely delighted to become Manchester City’s official global betting partner,” said Super Group CEO Neal Menashe. “This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
City Football Group CEO Ferran Soriano expressed enthusiasm about the collaboration.
“We are pleased to announce Betway as our official global betting partner today. As a globally recognized brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space, and we’re excited to work together throughout the partnership,” said Soriano.
The partnership will see Manchester City and Betway collaborate on various activations and exclusive content opportunities. The Betway brand will feature prominently across Manchester City’s digital platforms and in-stadium assets.
Moreover, both organizations will work together to provide comprehensive training on betting integrity and responsible gambling to all players, coaches, management, and staff. This training aims to uphold high standards of conduct and promote a safe and fair betting environment.
This partnership enhances Betway’s visibility and engagement with a global audience, aligning with Manchester City’s prestigious status in the football world. The collaboration is expected to bring mutual benefits, leveraging Betway’s expertise in the betting industry and Manchester City’s extensive fan base.
Shares in Betway owner Super Group Ltd (NYSE: SGHC) closed 1.34% higher at $3.79 per share in New York on Friday, reflecting positive market reception to the announcement.
The partnership between Betway and Manchester City marks a significant milestone in sports sponsorship, highlighting Betway’s commitment to reaching football fans worldwide. With a focus on responsible gambling and innovative activations, this collaboration promises to deliver exciting opportunities for both organizations and their supporters.
