- Hard Rock Digital is teaming up with Post Malone for a new campaign entitled “Roll with Us”.
- The campaign will receive wide distribution across a number of media channels.
- There’s little to suggest that celebrities do anything to ‘move the needle’ for online betting companies.
When asked why his Horseshoe Casino in downtown Las Vegas didn’t offer live music, the legendary Benny Binion reportedly said:
“Ain’t no man blowing my money out the end of a damn horn.”
While most of the damage to the flatlining US sports betting market has been done by corrupt politicians, inept regulators, and cronyism toward legacy gaming entities there’s been plenty of ‘self inflicted wounds’ as well. One of the most pervasive and enduring is the ‘celebrity spokesperson’. Ranging in stature from Jerry Ferrara (he played ‘Turtle’ on HBO’s Entourage) to Ben Affleck (tapped by WynnBET to star *and* direct an ad campaign), there’s not much to suggest any positive ‘return on investment’. If you think that reality would result in companies learning from these mistakes, think again. Hard Rock Digital has just announced their own version of ‘blowing money out of a damn horn’ a marketing campaign with heavily tattooed and inexplicably popular singer Post Malone.
Hard Rock Digital has unveiled its latest marketing initiative, the “Roll with Us” campaign, featuring Grammy Award-nominated superstar Post Malone. The campaign is designed to promote Hard Rock Bet, the company’s sports betting and iGaming platform, as an inclusive and inviting option for bettors from all walks of life. This collaboration marks a significant partnership between Hard Rock Digital and one of the biggest names in the music industry, further cementing the brand’s identity at the intersection of sports, music, and entertainment.
Produced by the global creative company 72andSunny, along with Redline Media Group and Hard Rock Digital’s own creative team, the “Roll with Us” campaign aims to resonate with a diverse audience by showcasing relatable and engaging content. The campaign will be widely distributed across multiple platforms, including television, streaming services, radio, and social media, ensuring broad reach in several major markets across the United States.
Matt Primeaux, President and Executive Managing Director of Hard Rock Digital, emphasized the importance of inclusivity in the campaign, stating, “Just like our previous campaigns, it was important for us to have our players be able to see themselves represented in these spots. For a brand that lives at the intersection of sports, music, and entertainment, Post Malone was the perfect partner for our campaign, providing an authentic representation of our Hard Rock ethos.”
Post Malone’s involvement in the campaign is expected to bring a fresh and energetic appeal to Hard Rock Bet, aligning with the brand’s ethos of blending entertainment with gaming experiences. The campaign will showcase various aspects of the Hard Rock Bet platform, highlighting its user-friendly interface and broad appeal to both seasoned bettors and newcomers alike.
The “Roll with Us” campaign is part of Hard Rock Digital’s broader strategy to expand its reach and strengthen its presence in the competitive iGaming and sports betting market. Earlier this year, Hard Rock secured a multiyear partnership with the Florida Panthers, the 2024 Stanley Cup champions, solidifying its position as the exclusive iGaming and sports betting operator in the Sunshine State.
This partnership with the Florida Panthers marked the first gambling collaboration for the team and includes digital branding and on-site activations at the Amerant Bank Arena, enhancing fan engagement and brand visibility. The Florida Panthers’ success, culminating in their historic first Stanley Cup victory, provides an ideal backdrop for Hard Rock’s efforts to leverage its sports partnerships for increased brand awareness.
Through strategic initiatives like the “Roll with Us” campaign and its partnership with the Florida Panthers, Hard Rock Digital is reinforcing its commitment to growth and innovation in the iGaming and sports betting sectors. As the company continues to invest in high-profile collaborations and marketing efforts, it is poised to expand its influence and attract a wider audience to its platforms.
With Post Malone at the forefront of this new campaign, Hard Rock Bet is set to make a significant impact in the industry, offering a unique blend of entertainment and gaming that appeals to a diverse demographic of bettors. The “Roll with Us” campaign not only showcases Hard Rock Digital’s creative approach to marketing but also underscores its dedication to providing an inclusive and engaging experience for all users.
