- Betsson has announced the acquisition of sports betting technology provider Sporting Solutions.
- The move allows Betsson to bring their sports betting tech stack in house.
- It also allows Betsson to continue the growth of their B2B strategy.
Betsson has announced the acquisition of Sporting Solutions, a subsidiary of the FDJ Group, to bolster its sports betting capabilities. This strategic move involves Betsson taking over the trading, pricing, and sports betting risk management verticals of Sporting Solutions, while La Francaise des Jeux (FDJ) retains the sports betting managed services business that serves lottery operators.
The acquisition is a significant enhancement to Betsson’s sportsbook offering. Jesper Svensson, CEO of Betsson Operations, expressed excitement about the integration of Sporting Solutions into Betsson Group.
“We are excited to welcome the Sporting Solutions team to Betsson Group. This acquisition is a strategic fit, providing us with quality technology that is already integrated into our sportsbook product,” said Svensson. “It also complements our Sportsbook B2B strategy, strengthening the flexibility and scalability of Betsson’s Sportsbook offering – both key factors in the success of our B2B strategy.”
With this acquisition, Betsson gains access to cutting-edge sports betting technology and a team of professionals based at Sporting Solutions’ headquarters in the United Kingdom, as well as operations in Canada and South Africa. This will enhance Betsson’s range of sports betting solutions and support its major expansion plans in the B2B segment.
FDJ Group, in a statement, highlighted the strategic refocus of its international activities on B2C and B2B2C operations within the lottery, sports betting, and online gaming markets.
“This transaction pursues the strategic refocus of FDJ Group’s international activities on B2C and B2B2C operations in the lottery, sports betting, and online gaming markets,” FDJ said. “As a result of the deal, Sporting Solutions will benefit from Betsson’s major expansion plans in the B2B segment. The acquisition will enrich and enhance Betsson’s range of sports betting solutions, and the Swedish group will reap the benefits of Sporting Solutions’ tech platforms, customer portfolio, and expertise, which includes pricing and risk management.”
The market reacted to the news with slight declines in share prices for both companies. Shares in Betsson AB (STO: BETS-B) were trading 0.83% lower at SEK 126.10 per share in Stockholm on Friday morning. Similarly, shares in La Francaise des Jeux SA (EPA: FDJ) saw a marginal decrease of 0.17%, closing at €35.56 per share.
This acquisition aligns with Betsson’s strategic goals of enhancing its technological capabilities and expanding its presence in the B2B sports betting market. The integration of Sporting Solutions’ advanced technology and expertise is expected to drive innovation and improve the flexibility and scalability of Betsson’s sportsbook offerings.
As Betsson continues to pursue its growth strategy, the acquisition of Sporting Solutions positions the company to deliver superior sports betting experiences and capture new opportunities in the global market.
