- Hard Rock Digital has launched their Hard Rock Bet brand in Illinois for online and retail sports betting.
- The retail sportsbook is located at the Hard Rock Casino Rockford.
- Hard Rock Bet is now live in seven US states.
Hard Rock Digital and Hard Rock Casino Rockford have announced the official launch of Hard Rock Bet in Illinois. The highly-rated online sports betting app is now live across the state, with in-person wagering set to begin on August 29 at the new Hard Rock Casino Rockford sportsbook.
The launch coincides with the introduction of Hard Rock Bet’s “Roll With Us” fall campaign, designed to welcome players of all types to its easy-to-use app and online sportsbook via HardRock.bet. New players in Illinois can take advantage of a special signup offer, receiving $100 in Bonus Bets instantly after placing their first cash bet of at least $5.
Hard Rock Bet offers a variety of betting options, including pre-game and live betting, futures, multiple parlay options (including Same Game Parlays), as well as a free rewards program and ongoing promotions. These features ensure players have a comprehensive and engaging sports betting experience.
“This is shaping up to be a monumental football season for Hard Rock Bet,” said Marlon Goldstein, Executive Managing Director & CEO of Hard Rock Digital. “We’re thrilled to deliver the unique Hard Rock Bet mobile experience to players in Illinois, both on our award-winning app and in-person at the new Sportsbook at Hard Rock Casino Rockford.”
In addition to the online betting options, Hard Rock Casino Rockford will soon feature a full-service sportsbook. Set to open on August 29, the sportsbook will offer five betting kiosks, three betting windows, multiple televisions, and food and drink options, providing a convenient and immersive environment for sports fans.
“Sports betting was always part of our holistic plan for Rockford,” said Geno Iafrate, President of Hard Rock Casino Rockford. “The launch of Hard Rock Bet, both mobile and in-person, is another milestone for the Hard Rock brand in Illinois. Guests can now enjoy live music, dining, table games, slots, and place bets on sports events—all under one roof.”
With a 4.9-star rating in the App Store and 4.8 stars on Google Play, Hard Rock Bet is among the highest-rated real-money gaming apps on the market. In addition to Illinois, Hard Rock Bet operates in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia, offering players a seamless mobile and desktop experience. The integrated platform also provides an online casino-sportsbook experience in New Jersey.
For more information about Hard Rock Casino Rockford’s sportsbook, visit hardrockcasinorockford.com.
