- Australian sportsbook company BlueBet has launched their ClutchBet brand in Louisiana.
- ClutchBet is the brand being used for the company’s US facing sportsbooks.
- The market access is in partnership with Louisiana Downs casino and horse racing venue.
BlueBet Holdings, an Australian and US sports betting company, has extended its ClutchBet brand to Louisiana, marking its third foray into the US market following launches in Iowa and Colorado. This expansion was facilitated through a licensing agreement with Rubico Acquisition Corporation, the proprietor of Louisiana Downs casino and horse racing venue.
Bill Richmond, CEO of BlueBet, remarked on the achievement:
“Going live in Louisiana, our third US state, caps off another strong 12 months for BlueBet, as we execute our ‘Capital Lite’ US market entry. As we land and expand in each new US state, we continue to refine and enhance our approach, which is delivering faster growth and making us even more capital efficient. This is further enabled by our proprietary ‘BlueBet Global Platform’, which provides unique scalability and multijurisdictional capabilities. This launch brings us closer to completion of the first stage of our ‘Capital-Lite’ US market entry strategy, as discussions progress with multiple potential partners for our white labelled B2B Sportsbook-as-a-Solution offering.”
Following this announcement, shares of BlueBet Holdings Ltd. (ASX:BBT) experienced a downturn, closing down 8.16% at AUD$0.22 each in Sydney on Wednesday.
