- Bally’s Sportsbook has gone live in the US state of Maryland.
- The sportsbook is powered by tech from Kambi and White Hat Gaming.
- Bally’s launched in Massachusetts in early July.
Bally’s Interactive has officially launched its mobile sportsbook in Maryland following the receipt of regulatory approval from the Maryland Lottery and Gaming Control Commission (MLGCC). This marks a significant milestone for the New York-listed operator as it continues to expand its presence in the U.S. sports betting market.
The MLGCC awarded Bally’s a mobile sports betting license after the operator successfully completed a controlled demonstration of its mobile wagering platform. During this demonstration, players participated in live wagering while MLGCC staff monitored the sportsbook’s compliance with all required procedures and ensured that its systems functioned correctly.
Bally’s launch in Maryland is a result of its collaboration with White Hat Gaming and Kambi. This is Bally’s second state launch in July, following its debut in Massachusetts at the beginning of the month. With the addition of Maryland, Bally’s sportsbook is now available in nine jurisdictions across the United States.
“We are excited to launch the Bally Bet Sportsbook app in Maryland,” said Brett Calapp, Chief Operating Officer of Bally’s North America Interactive. “Our partnership with UJIMA underscores our commitment to reflecting Maryland’s dedication to diversity and inclusion.”
UJIMA sportsbook owner Malik Edwards expressed enthusiasm about the launch, highlighting the dedicated efforts that led to this milestone.
“We are thrilled that the launch is finally here after years of dedicated effort,” said Edwards. “We are confident that players will discover Bally Bet provides an unparalleled user experience, and we eagerly anticipate their feedback.”
In related news, Standard General announced a revised bid last week to acquire Bally’s Corporation and combine it with its Queen Casino & Entertainment business. This move is seen as part of a broader strategy to enhance Bally’s market position and growth potential.
Following the announcement of the Maryland launch, shares in Bally’s Corporation (NYSE: BALY) gained 1.24%, closing at $17.20 per share in New York on Monday.
