- Kaizen Gaming’s Betano sports betting brand has announced a partnership deal with English Premier League team Aston Villa.
- Betano has been designated as the team’s ‘principal partner’.
- Betano recently launched their sportsbook platform in the UK market.
Kaizen Gaming’s Betano brand has secured a prominent sponsorship deal with Aston Villa FC, becoming the principal and front-of-shirt sponsor for the renowned English Premier League team. This significant partnership, set to commence with the 2024/25 season, was announced following Betano’s recent entrance into the UK market in collaboration with BVGroup.
Chris Heck, Aston Villa’s president of business operations, expressed his enthusiasm about the new alliance: “We are delighted to welcome Betano as Aston Villa’s new principal partner. Their dedication to innovation, customer satisfaction, and responsible gaming aligns perfectly with the values we cherish as a club.” Heck also emphasized the shared commitment to excellence between the two entities and the mutual anticipation of achieving significant success both on and off the field.
George Daskalakis, co-founder and CEO of Kaizen Gaming, commented on the partnership, highlighting the synergy between the club’s historic prestige and Betano’s ambition: “Aston Villa fans have a lot to be proud of in the club’s long and illustrious 150-year history. Their passion matched on the pitch by incredible players and management taking the club on the road to glory makes The Villans one of the most formidable teams in world football today.”
The collaboration marks a new chapter for both Aston Villa and Betano, aligning with the club’s sensational on-field success in the Premier League and its return to European football, paralleling Betano’s own growth and accomplishments.
In addition to this new partnership, Betano has recently taken on the role of title sponsor for Brazil’s Campeonato Brasileiro Série A through a collaboration with the Brazilian Football Confederation. Moreover, Betano is the official and exclusive betting partner for significant upcoming tournaments, including the CONMEBOL Copa America 2024 and UEFA EURO 2024, underlining its expanding influence and engagement in global football.
