- BetMGM is now an ‘official sports betting partner’ of the NFL Kansas City Chiefs
- Kansas sports betting launched on September 1.
- The 2022 NFL season begins on Thursday, September 8.
BetMGM launched sports betting in Kansas on September 1 and have wasted no time in signing what is certainly the most sought after promotional partner in the state. The sports betting/iGaming division of BetMGM operated in partnership with Entain PLC is now an official sports betting partner of the NFL Kansas City Chiefs. The multiyear deal is effective immediately, and it’s obvious the Chiefs aren’t even considering an exclusive deal–the press release indicated that BetMGM is ‘one of the team’s first sports betting partners.’
By now you know the drill–the deal provides for BetMGM signage inside GEHA Field at Arrowhead Stadium, as well as promotion across social media channels. Typically, these deals also included rights for the sportsbook to use team intellectual property such as logos but there was no indication of that in the press release announcing the deal. Here’s the specific rundown of what the promotional partnership entails:
Under the agreement, BetMGM signage will be present inside GEHA Field at Arrowhead Stadium. BetMGM content also will be featured across the Chiefs’ digital channels with special offers, game day experiences and prizes available to fans and season ticket members.
Curiously, the press release repeatedly spoke of BetMGM ‘preparing to launch’ in Kansas–which they did a few hours after this news was disseminated. You’d think they’d have revised that to say that they had already launch, or at the very least that they’d launch later in the day. Sounds like a lack of coordination between PR teams and/or sportsbook management to me.
One guy who is never asleep at the switch is BetMGM Chief Revenue Officer Matt Prevost, who is one of the most prolific press release quote sources in the business. He’s excited to be live in Kansas and partnered with the local NFL team:
“With a rich history and a passionate fan base, the Kansas City Chiefs are an ideal partner. As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans throughout the region.”
Chiefs President Mark Donovan gave this quote on behalf of the team:
“As an industry leader in the space, we are excited to welcome BetMGM to Chiefs Kingdom. We have invested significant time and energy advocating for sports wagering legislation and today’s announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond.”
With the launch in Kansas, BetMGM now offers mobile and/or retail sports betting in 24 markets. They offer the BetMGM for Android and iOS as well as at www.betmgm.com. The 2022 NFL season gets underway on Thursday, September 8 with an opening night matchup between the Los Angeles Rams and Buffalo Bills. The first full schedule gameday will be on Sunday, September 11.
