- Betsson has announced a partnership deal with Greek Super League soccer side OFI Crete FC.
- It is the company’s first such deal with a team in the top division Greek soccer league.
- Betsson entered the Greece gaming market in 2021.
Betsson, a leading Europe facing betting and gaming operator, has announced its first sponsorship deal with a Greek Super League football team, marking a significant milestone in its expansion within the Greek market. The company has secured a three-year partnership with OFI Crete FC, one of the league’s prominent teams, as it continues to deepen its presence in Greece since entering the market in 2021.
Betsson’s foray into Greek football follows a series of strategic sponsorships across various sports in the country. The operator has previously sponsored high-profile events such as the Rally Acropolis and the Cycling Tour of Greece. Betsson has also supported basketball teams AEK Betsson BC and Aris BC, and earlier this year, it took on the title sponsorship of the Greek Cup. This new partnership with OFI Crete FC, however, marks Betsson’s first involvement in the top tier of Greek football.
Thanos Marinos, Managing Director of Betsson Greece, expressed enthusiasm about the partnership, highlighting Betsson’s commitment to engaging with the local community beyond just financial support. “We are excited to embark on this journey with OFI Crete FC,” Marinos stated. “As we’ve done in other sponsorships, our commitment goes beyond financial support; we aim to engage with the community and support the team in achieving their goals. This partnership represents a new chapter for Betsson in Greek football, and we look forward to a fruitful collaboration.”
The partnership is especially significant for OFI Crete FC as it coincides with the club’s 100th anniversary next year, adding a celebratory aspect to the sponsorship. OFI Crete FC president Michalis Bousis emphasized the importance of this collaboration, noting, “Securing a sponsorship with Betsson, an international brand, is a significant achievement and a great honour for our club. This three-year partnership is particularly meaningful as it coincides with our upcoming 100th anniversary celebration next year. Having Betsson’s support is invaluable, and I am confident that together, we will achieve many great things, furthering the legacy of our beloved team.”
This sponsorship aligns with Betsson’s broader strategy of building strong local partnerships to establish a solid foothold in key markets. The collaboration with OFI Crete FC not only enhances Betsson’s brand visibility within Greece but also allows the company to connect with a passionate football fan base, further embedding itself in the country’s sports culture.
The announcement of this partnership had a positive impact on Betsson’s stock, with shares in Betsson AB (STO:BETS-B) trading 0.86 percent higher at SEK127.00 per share on the Stockholm stock exchange Friday morning. This uptick reflects investor confidence in Betsson’s strategic moves within the Greek market and its potential for growth in the region.
As Betsson and OFI Crete FC look ahead to the next three years, this partnership is poised to bring mutual benefits, contributing to the success of both the team and Betsson’s ongoing expansion efforts in Greece. With this sponsorship, Betsson continues to solidify its position as a major player in the Greek sports scene, promising exciting developments in the years to come.
