- Caesars Entertainment has renewed their US partnership with the NHL.
- The deal extends beyond sports betting to encompass the Caesars loyalty program.
- Ceasars is set to launch their Caesars Sportsbook platform in North Carolina.
Caesars Entertainment, Inc. (NASDAQ: CZR), a titan in the casino-entertainment industry, and the National Hockey League (NHL) have just announced the renewal of their partnership within the United States, further solidifying Caesars’ role as a pivotal Sports Betting and Gaming Partner of the NHL. This enhanced multiyear agreement not only maintains Caesars’ esteemed status but also breaks new ground by granting Caesars Digital the rights to use League-owned intellectual property. This development enables the creation and promotion of NHL-branded iCasino games across its online casino platforms in North America, a move celebrated alongside the recent debut of Caesars Palace Online Casino.
The extended partnership also opens up avenues for unique VIP experiences for members of the Caesars Rewards program, the industry’s leading customer loyalty program. It ensures Caesars Sportsbook and Caesars Rewards receive prominent visibility during national NHL broadcasts, particularly throughout the exhilarating Stanley Cup Playoff games in select Caesars markets. Furthermore, Caesars will continue to feature NHL team logos and imagery on the Caesars Sportsbook app, and benefit from special appearances by League Alumni and the iconic Stanley Cup.
Eric Hession, President of Caesars Digital, expressed his excitement over the renewal, noting the unique position of Caesars in the heart of Las Vegas, the city that hosts the defending Stanley Cup Champions. Hession highlighted the partnership’s role in leveraging the NHL’s thrilling atmosphere to deliver unparalleled experiences across both sports betting and online casino platforms to Caesars’ valued customers.
Jason Jazayeri, NHL Vice President of Business Development, reflected on the success of the partnership, emphasizing the joint commitment to engaging the League’s passionate fanbase through innovative means. He expressed enthusiasm for the future prospects of this collaboration, aimed at offering NHL fans unmatched access to the sport.
The partnership synergizes the thrill of sports betting and online casino gaming with the exceptional experiences offered through the Caesars Rewards program. Every wager made through Caesars Sportsbook and the Caesars iCasino platforms rewards users with Tier Credits towards status upgrades and Reward Credits. These credits unlock access to a suite of extraordinary experiences and discounted stays at Caesars Entertainment destinations throughout the United States and Canada, available to those aged 21 and over.
For the latest updates and to connect with a community of Caesars enthusiasts, fans can follow the @CaesarsSports and @CaesarsiCasino accounts on X (formerly Twitter), Instagram, and Facebook, ensuring they stay informed on real-time industry news and updates.
