- The Chicago Blackhawks have signed a partnership deal with Nevada based Circa Sports.
- Circa is now the official home jersey ‘jersey patch sponsor’ for the team.
- Circa is also a jersey patch partner with the hometown Vegas Golden Knights.
The NHL’s Chicago Blackhawks have signed a multi-year partnership agreement with Circa Sports, which will see the Las Vegas sportsbook featured prominently on the franchise’s home jerseys starting next season. This marks the first game jersey partner in the team’s history. Circa Sports will be the official jersey patch sponsor whenever the Blackhawks don their red jerseys at United Center.
Jaime Faulkner, President of Business Operations for the Blackhawks, commented on the partnership:
“Sports betting has continued to grow in popularity among our fans and offered new ways for them to engage with our game. We couldn’t be prouder to be adding Circa Sports to the Chicago Blackhawks roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences.”
Circa Sports operates in Illinois through the Circa Sports Illinois mobile app and a physical sportsbook at American Place in Waukegan. The brand also boasts a notable property in Las Vegas, Circa Resort & Casino, which features the world’s largest sportsbook. Beyond Illinois and Nevada, Circa Sports has an online betting presence in Colorado, Iowa, and Kentucky, where it launched last month.
Derek Stevens, CEO of Circa Sports, expressed his excitement:
“Growing up as a hockey fan, I’m overwhelmed with the opportunity and the responsibility that goes along with partnering with an Original Six team and a team with the most iconic home jersey in sports. We are ecstatic to showcase the new Blackhawks jersey with such a young and exciting team.”
The Circa Sports logo will debut on the Blackhawks jersey at the 2024 NHL Draft. This move aligns with a recent trend in the NHL, where teams have started adding sponsor logos to their uniforms since the rule allowing it was introduced at the start of the 2022-23 season. Circa Sports also has a jersey sponsorship with the Vegas Golden Knights
