- Third party lottery app Jackpocket has signed on as the season helmet sponsor for the NHL New York Islanders.
- Jackpocket has previously been a sponsor of the NHL New Jersey Devils.
- Jackpocket is available in Arkansas, Colorado, Idaho, Minnesota, Montana, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oregon, Texas, and Washington, D.C.
The 2022-2023 National Hockey League (NHL) season begins next week and it’ll be a very significant one for the New York Islanders. The Islanders will be celebrating their 50th Anniversary season and they’ll commemorating that accomplishment all year long. They’ve also signed on a new helmet sponsor for the season–third party lottery app Jackpocket will serve in that role.
The deal makes Jackpocket the Official Home Helmet Partner of the Islanders for the 2022-23 hockey season, with permanent branding during all regular season and playoff home games. To promote the new deal, Jackpocket is offering Islanders fans a free lottery ticket via their website or app.
The Islanders joined the NHL in 1972 along with the Atlanta (now Calgary) Flames. Before the franchise was announced, there was expectation that the team would be called the ‘Long Island Ducks’ after the area’s Eastern Hockey League team. Like many expansion teams, the Islanders struggled in their first few seasons. They showed gradual improvement, and by the end of the 70s were one of the best teams in the league. Between 1979 and 1983, the Islanders won four straight Stanley Cup championships. To put the significance of that feat into context–no one has won more than two straight since.
Jackpocket is ‘the first licensed third-party lottery app in the United States’. Jackpocket provides an easy, secure way to order official state lottery tickets and is now available in fourteen US states with more on the way. Jackpocket currently serves Arkansas, Colorado, Idaho, Minnesota, Montana, New Hampshire, New Jersey, New Mexico, New York, Ohio, Oregon, Texas, and Washington, D.C. Jackpocket is already well established in the NYC Metro Area, having launched in New York in 2021 and in New Jersey in 2019. The deal not only includes the Islanders’ games but all live events at the UBS Arena–a $1.1 billion USD 17,250 seat venue adjacent to Belmont Park.
Here’s some of the branding perks that Jackpocket will get as part of the helmet logo sponsorship:
Jackpocket founder and CEO Peter Sullivan is pleased to land such a high profile sponsorship role:
“The Islanders are such a true-blue (and orange!) New York institution, which makes us elated to announce our continuing partnership. We’re also very proud to be the official digital lottery courier for all live events at the UBS Arena, where we look forward to providing an easy way to order lottery tickets from the convenience of a smartphone for all fans and visitors to the arena.”
Islanders Co-Owner Jon Ledecky weighed in on behalf of the team:
“We are thrilled to continue our collaboration with Jackpocket by adding them as the official sponsor of our home helmets for our historic 50th anniversary season,. Jackpocket is a trusted partner, and we could not be more excited for the ways that we are working together to evolve our digital and game day experiences for our loyal fans.”
Although I’m not a ‘lottery guy’, I really admire Jackpocket and particularly CEO Peter Sullivan. In many ways, they’re fighting a similar fight to the innovators in the sports betting industry. There’s clearly demand for their product, but they’re forced to fight a never ending battle against state politicians and regulators. Jackpocket’s ability to gain so much traction in such a difficult regulatory environment is very impressive.
