- MGM Resorts International has announced a new partnership designating it as a “Proud Partner of the New York Yankees.
- MGM Resorts will get the usual ‘brand visibility’ as well the ability to offer ‘exclusive VIP experiences’ to their best customers.
- MGM Resorts owns the Empire City Casino in nearby Yonkers.
MGM Resorts International has announced a new partnership designating it as a “Proud Partner of the New York Yankees. This collaboration aims to deliver exclusive VIP experiences to MGM Rewards members and baseball fans, enhancing their engagement with the sport and the Yankees brand.
Through this partnership, MGM Resorts and the New York Yankees will offer a range of exclusive VIP experiences, including:
- Watching Batting Practice: Fans will have the unique opportunity to watch batting practice from the warning track.
- Ceremonial First Pitch: Selected fans will get the chance to throw out a ceremonial first pitch at Yankee Stadium.
MGM Resorts will also benefit from significant brand visibility at Yankee Stadium, including:
- LED Signage: Brand placement on LED signage around the stadium.
- Rotational Signage: First and third base rotational signage.
- Pitcher’s Mound Logo: MGM Resorts logo on the back of the pitcher’s mound during live local television broadcasts of select games.
Bill Hornbuckle, CEO and President of MGM Resorts, expressed the company’s dedication to community investment and hospitality:
“We remain committed to investing in the community, while collaborating with the New York Yankees to provide unparalleled experiences for baseball fans. Our company has owned and operated Empire City Casino and Yonkers Raceway for the past five years. As we continue working to secure a full commercial casino license at Empire City, this partnership allows us to further develop these properties to their potential, while providing the world-class hospitality guests have come to expect from the MGM Resorts brand.”
Michael Tusiani, Senior Vice President of Partnerships for the New York Yankees, highlighted the increased exposure and recognition for MGM Resorts:
“We are excited to partner with MGM Resorts this season. Through branding displayed on signage inside Yankee Stadium and integrated into our television broadcasts, the MGM Resorts brand will only see increased exposure and recognition for its resort and casino properties—especially for the nearby Empire City Casino.”
As part of this partnership, MGM Resorts’ Empire City Casino plans to host New York Yankees-themed fan activities and experiences involving active Major League Baseball players and alumni.
Ed Domingo, President and COO of MGM Resorts’ Empire City Casino, added:
“This alliance with the Yankees allows us to create unique and engaging opportunities for guests and baseball fans alike. Empire City sits less than two miles from the Bronx border and is not only the gaming entertainment destination of choice for Bronxites, but also the longtime employer of hundreds of team members who call the Bronx home. We are well positioned to significantly increase that number when a full-scale commercial casino license is secured.”
MGM Resorts has a history of collaboration with Major League Baseball (MLB). In November 2018, MGM Resorts and MLB formed a wide-ranging partnership in the U.S. and Japan, designating MGM Resorts as the first “Official Gaming Partner of MLB” and “Official Entertainment Partner of MLB.” Additionally, MGM Resorts has been an “Official Partner of MLB Players, Inc.” since 2022.
