- Fantasy sports operator PrizePicks has announced a sponsorship deal with MMA fighter Justin Gaethje.
- The company had previously signed a partnership deal with Sean O’Malley, another MMA fighter.
- PrizePicks has been recognized as the fastest growing sports company in North America.
PrizePicks, North America’s premier daily fantasy sports operator, has enhanced its brand presence in the mixed martial arts (MMA) community by signing Justin Gaethje, a renowned MMA superstar, as a brand ambassador. Known as “The Highlight,” Gaethje will collaborate with PrizePicks to deliver dynamic, interactive experiences to both daily fantasy players and MMA enthusiasts. This partnership comes just in time for Gaethje’s anticipated lightweight fight in Las Vegas and is set to continue throughout the fighting season.
Adam Wexler, Co-founder and CEO of PrizePicks, expressed enthusiasm about the partnership, noting, “Justin Gaethje is pure electricity in and out of the cage, adding another great personality to the PrizePicks family.” He highlighted that MMA is a rapidly growing segment among their members, and Gaethje’s vibrant persona and popularity make him an ideal figure to engage this expanding audience.
As part of this collaboration, PrizePicks will feature prominently in Gaethje’s YouTube content, which garners significant viewership. The partnership will also extend to Gaethje’s social media platforms, where dedicated posts will promote PrizePicks, leveraging his extensive follower base.
This strategic move follows the recent signing of Sean O’Malley, another prominent MMA fighter, as a brand ambassador, underscoring the increasing intersection between daily fantasy sports and mixed martial arts.
PrizePicks is recognized as the fastest-growing sports company in North America, according to the 2023 Inc. 5000 rankings. As it continues to penetrate new markets, the company maintains a strong commitment to promoting responsible gaming practices. For more information on their initiatives and offerings, including their responsible gaming education efforts, visit www.prizepicks.com/responsible-gaming.
